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My
Projects.
Here comes the best work of all of my mock clients!
My projects revolve around creating creative strategies that includes gathering consumer insights, market research and marketing plans.
Bata Creative Strategy
The brand Bata holds fond memories to primary and secondary students. It is a go-to back to school shoes shop. However, younger generation tend to see Bata as outdated. The main objective here is to rebrand Bata as a fashionable brand.
Burger King Creative Strategy
Younger generations often perceive that the whopper is preheated, and it is not fresh. In fact, burgers from Burger King are made on the spot and freshly served. But how can we make it attractive to youngsters?
Clinique Ad By Soimjenn Analysis
Jenn Chia -- who made a video ad about Clinique Moisture Surge has made the campaign very successful by using humour appeal to the audiences. "It's all about hydration! Shui Shui De!" - Soimjenn
Coca-Cola Consumer Behaviour
Some of the feelings that have the tendency to drive away the urge to use consume a product include fears and aversion. Positive motivation forces like the need and desire drive consumers to buying coca-cola, consumers need the drink to satisfy their thirsty, consumers also desire coca-cola as a pleasure drink.
Jo Malone x Coriander Sales Pitch
It has been estimated a strong aversion to coriander impacts anywhere from 4 to 14 percent of the general population. Can Jo Malone's perfume change the perception that coriander "stinks"?
Maggi Consumer Insights
The general perception of Maggi is that they are a local Malaysian brand. Surprised to know, Maggi originates from Switzerland in 1886. This marks the beginning of its convenient product.
Munching Mob Cafe Marketing Plan
To create more awareness of this neighbourhood cafe around Bukit Jalil, a comprehensive integrated marketing plan was planned.
Pocky Creative Strategy
Pocky, originally called Rocky, is a Japanese brand, and was rebranded as "Pocky" in 2014. In the market, there are too many similar brands out there. How can Pocky stand out?
Penguin Books Creative Strategy
Many have the the perception that books are just full of words. The creative strategy was to let people know that reading can be fun and engaging.
Purradise Cafe Promotional Strategy
Pet-friendly cafes are well known in Klang Valley areas, but Purradise Cafe is unique in its own way -- all cats in the cafe are available to be adopted as they are all rescued cats. How to attract more people to support the cafe?
Suirinmi Cafe x Aurelia Atelier Creative Strategy
Suirinmi is a jewellery concept cafe. Visitors are allowed to bring their pets over and have light refreshments at the cafe. It was founded in 2021, and needs more awareness of the cafe to people who enjoys cafe hopping with their pets, and all things cute & dainty.
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